This approach generated immediate income while positioning for potential share acquisition at prices representing exceptional long-term value. Consider how this pattern manifested with Procter & Gamble during the 2020 COVID-19 market collapse. Despite selling essential household products with demonstrated demand resilience across economic cycles, PG shares declined nearly 24% during the February-March sell-off. Those who recognised this disconnect between price and value could acquire shares of this blue chip cornerstone at a significant discount to intrinsic value, positioning for both safety and subsequent appreciation. The first and most powerful approach involves graduated accumulation during panic cascades when market psychology creates successive waves of selling pressure regardless of fundamental developments. Rather than attempting to precisely time market bottoms—an exercise in futility—establish predetermined accumulation levels for your targeted blue chip stocks.
Conglomerate Honeywell International is exposed to many different sectors and tends to closely track the performance of the wider market. NKE’s P/E ratio is comfortably below its five-year average of 46.7, and increased earnings forecasts mean the forward P/E ratio is lower again. The second-largest investment bank in the world by revenue, Goldman Sachs stock fell 8% in 2022 as the Federal Reserve tightened monetary policy amid rampant inflation. Johnson & Johnson is one of the largest healthcare stocks in the world, developing medical devices, pharmaceuticals and consumer packaged goods.
There are currently more than 500 securities in our blue chip stocks list. Apple also earns recurring revenue through its services, which include iTunes, the App Store, and its streaming television businesses. In 2018, Apple’s market capitalization climbed past the $1 trillion mark to an unprecedented $2 trillion in 2020. The tech giant then became the first company to reach a $3 trillion market cap. Its valuation marched even higher from there and was approaching $4 trillion in late 2025.
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- As with prior periods, the improvement in revenue was mostly due to SJW Group’s California and Connecticut businesses, which benefited from higher water rates, while growth in customers aided the Texas business.
- Hyster-Yale Materials Handling operates in the materials handling industry.
- The company provides materials and products that help advance solutions for food safety, water purity, fuel efficiency of vehicles, and functionality in electronics and appliances.
- Conglomerate Honeywell International is exposed to many different sectors and tends to closely track the performance of the wider market.
On November 21st, 2024, Shoe Carnival reported third quarter Fiscal 2024 results. The company reported GAAP EPS of $0.70 and Adjusted EPS of $0.71, meeting expectations. Third quarter organic revenue growth was once again flat compared to the prior year. Performance Coatings revenue of $2.921 billion was up 1% from the same period of 2023. For example, Berkshire owns restaurant chain Dairy Queen, railroad giant BNSF, and utility company Berkshire Hathaway Energy. It also owns water companies, consumer apparel businesses, battery brands, and more.
- Pfizer kept revenue guidance at $61.0B – $64.0B and raised adjusted diluted EPS guidance at $2.90 – $3.10 in 2025..
- This approach creates natural contrarian positioning without requiring heroic psychological comfort during periods of maximum uncertainty.
- On-net revenue rose 2.1% sequentially to $132.3 million, while off-net revenue fell 4.8% to $102.2 million.
- Consider first Apple’s journey through the 2018 market correction and subsequent pandemic collapse.
- SJW Group has a small real estate division that owns and develops properties for residential and warehouse customers in California and Tennessee.
Sure Dividend
Johnson & Johnson (JNJ -1.39%) is well known for its popular consumer products, including baby blue chip stock list shampoo, Band-Aids, and Tylenol pain reliever. However, through a stock spinoff completed in May 2023, J&J separated its consumer health products business into Kenvue (KVUE +12.63%), a new company in which it still owns a majority position. Going back to 2021, GS’s peak-to-trough decline of 33% is among the largest declines of companies included on this list. Despite this, over a long-term horizon, Goldman Sachs has performed strongly, generating a strong average return over the past decade.
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Pfizer’s top products are Eliquis, Prevnar family, Paxlovid, Comirnaty, Vyndaqel family, Ibrance, and Xtandi. Funds from operations (FFO) were $11.8 million, or $0.85 per diluted share, compared to $12.4 million, or $0.90 per diluted share, in 2024, reflecting the net income decline offset by higher depreciation and amortization. It is structured as a Master Limited Partnership, or MLP, and operates as an oil and gas storage and transportation company. Enterprise Products has a large asset base which consists of nearly 50,000 miles of natural gas, natural gas liquids, crude oil, and refined products pipelines.
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For example, allocate 20% of your intended position at a 15% decline from recent highs, another 30% at 25% decline, and the remainder at 40% decline or after specific time intervals if deeper discounts don’t materialize. This systematic approach transforms frightening market declines into executable accumulation opportunities without requiring precise timing or emotional comfort—both typically impossible during genuine market panics. Perhaps most tellingly, consider McDonald’s performance during the same financial crisis. The company’s affordable dining options actually gained market share during consumer spending contraction, creating business strengthening rather than impairment during the crisis.
Blue chips are considered good investments because they are financially stable, have consistent growth and dividends and maintain a strong market presence. They are less risky than smaller companies and can withstand economic downturns. However, thorough research and analysis should be conducted before investing. Third, develop a strategic sector rotation discipline that acknowledges how fear migrates through markets during extended corrections. Market panics typically begin in more speculative sectors before infecting even high-quality blue chips, creating sequential opportunities across different segments.
What are the best blue chip stocks to buy right now?
These aren’t merely investments but instruments for psychological arbitrage—tools for exploiting the gap between emotional market pricing and fundamental business reality. However, the psychological value of blue chip stocks extends beyond fundamental strength. These companies provide cognitive anchors during periods of maximum uncertainty—tangible connections to economic reality when market narratives become detached from fundamentals. This emotional capitulation creates the precise conditions where rational accumulation of blue chip stocks has historically generated extraordinary returns. A blue chip stock refers to shares of a well-established, financially stable and reputable company that has a long history of consistent earnings and dividend payments.
The blue chip companies identified here provide the ideal instruments for implementing this contrarian approach, offering fundamental stability that justifies confidence precisely when market psychology suggests maximum caution. You may not want to invest in certain types of blue chip stocks that might be in the midst of a downturn. For example, what if a blue chip business is about to be phased out of the market because its technology is derived from a bygone day? You need to be on the lookout for these things so that you can easily make wise choices. Blue chip stocks represent ownership in some of the most financially secure and well-established companies.
How do blue chip stocks work?
With a market cap of about $3.029 trillion, Apple is the largest public company in the world. The company has the best annualized return over the past decade of any stock on this list. On August 6, 2025, Delek Logistics Partners reported its second-quarter results for the period ended June 30, 2025. The company posted diluted earnings per share of $0.83, missing the expected $0.87. In early August, MPLX reported (8/5/25) financial results for the second quarter of fiscal 2025. Adjusted EBITDA and distributable cash flow (DCF) per share grew 2% and 1%, respectively, over the prior year’s quarter, primarily thanks to higher tariff rates and increased volumes of liquids.
Perrigo’s history goes all the way back to 1887 when Luther Perrigo, the proprietor of a general store and apple-drying business, had the idea to package and distribute patented medicines and household items for country stores. Shoe Carnival, Inc. is a leading U.S.-based retailer specializing in family footwear and accessories. The company operates a large network of stores, offering a wide variety of athletic, casual, and dress shoes for men, women, and children. Higher volumes (+2%) and selling prices (+1%) were partially offset by divestitures (-1%) and a headwind from foreign currency exchange (-1%). Its only competitors of similar size are Sherwin-Williams and Dutch paint company Akzo Nobel. Berkshire Hathaway (BRK.A -0.44%)(BRK.B -0.44%) is a major player in the insurance industry.
The five-year average dividend yield is 4.4%, and the company has hiked dividends for over 50 consecutive years. Simply put, blue chip stocks have at least 10 consecutive years of dividend increases. The greatest advantage in markets comes not from informational edges—increasingly scarce in our connected age—but from behavioural discipline that enables action when others remain paralyzed by uncertainty.
Michael Adams is a former Cryptocurrency and Investing Expert Editor at Forbes Advisor. He’s researched, written about and practiced investing for nearly two decades. As a writer, Michael has covered everything from stocks to cryptocurrency and ETFs for many of the world’s major financial publications, including Kiplinger, U.S. News and World Report, The Motley Fool and more.
